Beauty – Emperifollá

10 Best Lipstick Shades By Latinx Brands

The reality is that lipstick has become an essential part of our emperifollá armor, sin importar la mascarilla.

The Puerto Rican Scientist Behind Maybelline’s SuperStay Lipstick Formula

When Roselin Rosario-Meléndez graduated from her doctorate degree from Rutgers University, she had an offer on the table from L’Oreal. The makeup giant wanted Rosario to come work for them, but the Puerto Rican chemist said no. “After a while I wanted to have a closer relationship with consumers,” Rosario recalls. It was then that […]

Beauty

How These Latinas Kept the Beauty Industry Afloat in 2020

“It was definitely not something we were prepared for.” From hair to nails to mentorship, these Latinas kept the industry going amid an unprecedented year.

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Tried-And-True Beauty Tricks We’ve Learned From Elders

Before there was Sephora, Ulta or even electricity to heat up the curling iron, how did the elders do it?

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Why I Wear My Abuela’s Maja Perfume

I opened my top drawer to find the bottle of Maja perfume, knowing that once I opened that bottle, I’d cry tears of joy and sorrow. The smell made me feel like abuela was never gone as long as I held on to her teachings: to always look my best.