Musician Andrekza is an artist rooted in electronic sounds. As the first woman signed to Steve Aoki’s Latin music label, Dim Mak En Fuego, the Venezuelan singer, photographer, and creative director is on a quest to leave a new mark on the global pop scene.
“It’s difficult to describe what I do because I approach art in many different ways,” Andrekza Told Emperifollá.” I really like creating visual worlds for my own project and for other artists as a creative director, I also write and sing my emotions.”
Born in San Antonio de Los Altos, Venezuela, the singer has written poetry and made music since she was very young, using the medium as a “diary.” Her emergence on the Latin music scene comes with the release of her latest EP Cassette Lado A, which includes four new singles like romantic trap beat ballad “Té.” She’s also working behind the camera, directing Gabriel Garzon Montano’s latest music video “Muñeca.”
In this edition of “Made In,” Emperifollá chatted with the Venezuela singer about her country, influences, and how she’s representing the Latinx women inside Steve Aoki’s label.
You grew up in Venezuela, how was your upbringing?
Amazing. Venezuela made me who I am today. I was always given the opportunity to express myself freely in many ways without fear of sharing who I really am.
What is your first memory of style + beauty growing up?
I always admired my mother for having her own style regardless of if it was fashionable or not. That is what I like about styling, you can make your own world with outfits and makeup, and my mother always taught me to show my essence with love and humility to inspire others.
How does your Venezuelan heritage influence your music?
I believe that anyone that pays attention to my lyrics will automatically know that I am Venezuelan. I love to express myself with our dialect and our peculiar way of speaking.
Is representing the Latina community something you are aware of in your profession?
I represent Latinas because I am 100% Venezuelan and to have the opportunity to talk about our culture, essence, magic, difficulties and virtues. I feel that it is my duty as a Latina.