In 2014, beauty it-girl Emily Weiss announced her already successful startup Into the Gloss was growing into a brand of products. Today, Glossier surpassed its billion-dollar valuation, employs over 200 people in New York, London, and Toronto, and has over 3 million customers.
At Emperifollá, we are starting a new series featuring Dominican writer Zameena Mejía, who’ll be reviewing every Glossier product out there. Mejía has been a Glossier fan since 2016 and bought almost every product the brand has released, taking to her personal Instagram to share her unfiltered insights. “I calculated that I’ve spent about $1,530 on Glossier in the past three years,” she tells Emperifollá.
I’ll let Zameena take it from here.
Perfecting Skin Tint, $26 (comes in 12 shades)
I don’t use full-coverage foundation in my daily routine and there’s nothing I hate more when wearing makeup than foundation that cakes onto my skin, which is why I’ve loved the Perfecting Skin Tint since my first-ever Glossier order. Bottles of these can last me months on end, and I find it applies best when I squeeze the liquid right onto my face and blend it out with my fingers. This tint evens out my complexion and helps me feel less washed out, minimizes redness and dark circles and provides just enough coverage to pull together the rest of my look.
Each year, I alternate between two shades: G6 & G7. One time, I ordered the darker shade for wintertime and Glossier sent me the right one at no additional cost. Although it might actually have something to do with the net cost of processing returns, I find that the G-Team (their customer service staff) really prioritize customer satisfaction & often do whatever it takes to get it right.
My only complaint with Perfecting Skin Tint is that I wish this product had SPF. And if you’re someone who prefers full-coverage foundation, this product is definitely not for you.
Priming Moisturizer, $22
One of the simpler products in Glossier’s skincare line, the Priming Moisturizer is hydrating without feeling like you’re wearing much at all. As soon as you apply it on your face, it sort of melts into your skin and doesn’t feel sticky or tacky at all, making it great for wearing under your makeup or on its own. I like how this adds a little bounce back into my skin and helps me feel like I look a bit more awake. This moisturizer is great for people with normal-to-dry or combination skin and it’s lightweight enough to use in the morning or evening.
Sometimes, when I see my moisturizer on my bedroom dresser, I know that my boyfriend has been borrowing some. He does not have a skincare routine and dislikes the feeling of products on his skin, but appreciates the priming moisturizer when his skin is dry. This is #CoupleGoals in my book.
Generation G Lipstick, $18 (comes in 6 shades)
Glossier has gone through two major formulations of these lipsticks and I’m sad to say neither have cut it for me. When I think lipstick, I think creamy, often moisturizing, and easy to apply. The current formula is so matte that instead of gliding across your lips, it goes on chunky until you get a waxy tint. I’ve owned the shades Crush and Jam, which are both on the darker side and might potentially contribute to this texture issue. I don’t think it’s worth the $18 it costs (you’re better off getting Burt’s Bees Matte Stick Lipstick for less than half the price.)
Boy Brow, $16 (comes in 4 shades)
Boy Brow is probably one of the most popular products Glossier has ever released and it’s with good reason. I converted over from Benefit’s Gimme Brow to Boy Brow when I realized Glossier’s formula is less waxy and even better at holding my eyebrows in its shape (and Boy Brow gives you more product for less money.) I already have pretty thick eyebrows, but Boy Brow fills them in to unleash my full Frida moment. This product won’t easily rub off if you happen to touch your face and it does a good job at staying on throughout the day, even in the summer. I feel like I’ve gone through my Boy Brows relatively quickly, but I think they’re worth it. I also got my mom, 54, hooked on Boy Brow. She asks me to restock her personal stash at least a couple times a year. She loves how natural the brown shade looks and also uses it to tame her flyaways and cover her grays in a pinch.
Haloscope – $22
Glossier is basically synonymous with “dewy” and no Glossier look is complete (IMO) without Haloscope’s subtle yet impactful glow. Unlike most other powders or liquids, Haloscope comes in a solid, twist-up stick and applies like a balm. I honestly did not know how to wear or apply highlighter on my face even just six years ago. When I came across Haloscope, it was an easy way to join in on the rising trend. The formula is perfect year-round: moisturizing in colder, drier months, and buttery in warmer months. I own the shade Moonstone, a beautiful translucent formula with a very subtle blue flip, and Topaz, a golden bronze shade that looks beautiful on deeper skin tones. I especially love wearing Topaz in the summer when I want to amp up a sun-kissed look. With Haloscope, estoy brillando con highlighter, ¿no lo ves?
Niteshine – $20
Meet Haloscope’s louder, bolder older prima: Niteshine. Launched as part of the Glossier Play line, Niteshine is more pigmented than Haloscope and is considered a “highlighter concentrate.” This high-impact highlighter is perfect for strobing, a technique that entails applying highlighter along the highpoints of your cheekbones and tip of your nose that helps sculpt your face and looks like you have a bright light shining on your face at all times. I don’t consider this an everyday highlighter given how bright it is, but it blends out really easily so there’s room to experiment. I wore this in the shade Pale Pearl at the last pre-pandemic party I went to and I’m proud to say the highlight was blinding. This would probably be amazing as a highlighter on other areas of your body by buffing it out on your shoulders or collarbone.
Vinylic Lip – $16
One of the BEST color cosmetics Glossier has released to date, the Vinylic Lip is a long lasting “high shine lacquer.” It feels like a gloss, but it wears like lipstick. Something about this lipstick’s felt tip applicator feels really luxurious. Its subtle scent reminds me of playing with my mom’s high-end lipsticks in her vanity as a kid (my mom essentially taught me what it was like to get emperifollá before I knew there was a word for it.) At the time of its release, there weren’t any lipsticks in the American market that were similar to this one; it seemed like something from the Korean beauty world. The only comparable felt tip dupe is the NYX Powder Puff Lippie ($8.50) but those are more matte. I find that Vinylic Lip is a great option for those days when my lips are tired and dry from wearing matte lipsticks because it’s hydrating and very pigmented. I own the shades Bank, Pony and Baby, but Glossier just released Driver, a new brick red shade, that I can’t wait to try.
Cloud Paint – $18
A few years ago, it was hard to find liquid/creme blush. Even if it existed before, Glossier’s Cloud Paint changed the game for people just entering the makeup world. The easy-to-blend formula meant you wouldn’t look like a muñequa (doll) with artificially bright, rosy cheeks all day. Instead, the flushed look made it seem like you just went for a jog or got a little burnt in the sun, further enhancing your natural beauty. Could you accomplish this look with literally any other blush? Pues claro. But Cloud Paint is so easy to apply using just your fingers, it melts into your skin for a long-lasting tint and this stuff lasts FOREVER because a little goes a long way. I like to use the shade Dusk for a bronzier, sun-kissed look and Haze for a brighter, more youthful kiss of color.
Colorslide – $15
I’m usually not super confident when it comes to trying out new graphic eyeliner looks but I love seeing them on other people on Instagram. That has changed after I picked up a few new shades of Colorslide. A part of the Glossier Play collection, these are among the creamiest eye pencils I’ve ever tried. The eyeliners are Glossier’s most colorful cosmetic offerings and come in 14 shades. Even without primer, they’re super pigmented and smudge proof. The creamy formula makes it really easy to glide the liner across your eyelid without tugging at your skin or crumbling off in chunks. Although it offers less of a shade range than the comparable Urban Decay 24/7 Glide-On Eye Pencils (which has about 40 shades), Glossier’s Colorslide is cheaper and just as effective.
I have the shades Nectar, Fuzz Club, Jumbo, and Magic Carpet.
The Super Pack – $65 or $28 for each one
Glossier has three serums that make it easy to target any problems or deficiencies that your skin might be facing. When skin is looking extra dry, I reach for Super Bounce which has hyaluronic acid and vitamin B5; when it looks dull, I reach for Super Glow, which has vitamin C and magnesium; and when I’ve got a small acne flare up, I reach for Super Pure, which has niacinamide and zinc. Frankly, I don’t fully understand the benefits of these serums, but I know my skin looks and feels better after using them. Although I’m still learning about the benefits of different vitamins and chemicals, Glossier was early to bring accessible and affordable serums to younger markets. Given I only use the Super Pack occasionally, it has lasted me over a year.
Futuredew – $24
Out of Glossier’s entire skincare line, Futuredew is one of their most luxurious-feeling products. After prepping my skin with serums and before applying any makeup, I use Futuredew’s oil serum hybrid to lock in the moisture and hydrate my face. I’ve always been afraid of using oils on my face out of fear of clogging my pores or looking too shiny, so using Futuredew felt risky at first. Although it feels like a heavy product, it’s quite light and one or two small pumps really bring my skin back to life. If you– like me– sometimes forget to moisturize, Futuredew is an easy way to look hydrated and healthy while the ingredients actually work on nourishing your skin.
Balm Dotcom – $12
Is it practical? Yes. Do the scented balms smell amazing? 100%. Do I own every single flavor? You bet. Is there anything especially groundbreaking about this product? Honestly no, and yet I love these and make sure every purse in rotation has a Balm Dotcom inside of it. These are longer lasting than Chapstick and offer a subtle sheen. The Cherry and Berry flavors provide the most noticeable tints, and the Birthday one has a lovely, barely-there shimmer. Coconut is my absolute favorite flavor because it smells just like my favorite Dominican cookies, coconetes. Since Balm Dotcom is technically a universal salve, you can put it anywhere on your skin for a touch of hydration. On my ashiest days, these come in super clutch (don’t judge!).
This is a running review and will be updated monthly. Come back for more.